Alec Bridges might just be SoCal's best kept secret. With his unique blend of rock/ alternative music, spiritually-inspired lyrics and soulful guitar playing, Alec has already proven himself to be a musician to watch. His debut album, Look Inside, was awarded the Best Triple A (Adult Alternative Americana) Album of the Year in the 16th Annual Los Angeles Music Awards. Released in the summer of 2006 Look Inside is vivid songwriting at it's best. Built on a blend of catchy hooks, rich melody, and strong groove, Alec's music has the power to inspire while leaving the listener wanting more. Born January 3rd in Laguna Beach, CA, Alec began playing electric guitar at the age of 10. He immediately began experimenting with a wide variety of styles including pop, funk, and metal. After completing high school, Alec's desire to continue his music education led him to enroll at the Los Angeles Music Academy. Six months into the program, Alec decided formal education was not the path for him. He returned to Orange County where he continued to hone his guitar skills, playing in numerous local bands with styles ranging from Alternative Rock to Metal to Funk to Progressive Rock to Fusion. Around this time Alec found himself drawn in a completely different direction. Through a friend, he was introduced to Yoga, Vipassana Meditation, and Alternative Medicine. Through these practices, he found his own voice, began singing and writing songs of his own, and made the transition from electric to acoustic guitar. Taking such an unconventional, independent approach would intimidate many, but for Alec, it has only enhanced his creative capabilities. As a result his music is infused with a strong sense of self, positive and inspiring. It is eclectic and energetic, delivered smoothly and with confidence. During the summer of 2002, while on his way to teach a Yoga class, Alec had a chance meeting with Ard Matthews, the front-man of South Africa's biggest rock band, Just Jinjer. After a few rehearsals with Ard, and a showcase for Capital Records, Alec joined Just Jinjer as their lead guitarist and moved to South Africa. After six months spent touring throughout South Africa and the UK, Capital Records relocated the band back to the US where they would stay for six months, touring the eastern United States, the UK, and the Caribbean. In early 2004 Alec left the band to live a more stable life and focus on his study of Traditional Chinese Medicine, Ayurveda (East Indian Medicine), and practice of Yoga and meditation. Alec returned to Laguna Beach and teamed up with some friends to form a band of his own, playing numerous local shows, including a handful of benefit concerts for the Surfrider Foundation and the American Cancer Society. Alec even appeared in an episode of the popular MTV series Laguna Beach, which he is quick to point out that he has never seen. In early 2006, realizing that 'now is the time to make this music happen', Alec discontinued his studies, and began to play solo shows throughout Orange County and New York City. With the help of musicians Nate Wood (The Calling, Taylor Hawkins, Keaton Simons) Tyler Chester, Mike Baas, and Denholm Harding (of Just Jinger), Alec recorded and released his first album, Look Inside, which culminated in a sold out CD release show and party. Alec's easy charm and approachable manner are just a small part of the reason people leave his consistanly packed shows as avid new fans. He plans to spend 2007 working on his next album and touring the US. Alec has the potential to inspire others with out preaching. He brings a much 'brighter and more positive' sound, emphasizing the impermanence of life and the importance of constantly learning and growing. With a main objective of being true to oneself, it is no doubt that Alec's music will assist and enthuse listeners to do just that.