The Macrotel Files: An Intrapreneurial Case Study
by£73.99 Free Shipping
- Released
- 01/08/2012
- Book Genre
- Business & Law, Business, Management, Economic & Industry
Description
Intrapreneurship refers to the creation of entrepreneurial units within large, bureaucratic organizations. This case study considers what may be learned from the history of Macrotel. Begun as an intrapreneurial research venture with a large Savings and Loan, this 1981 start-up went on to form partnerships with companies such as IBM, Sony, and CBS. Graziplene (management, State U. of New York, Buffalo) was president of Macrotel throughout its existence. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Product Details
- Academic Level
- General Adult
- Book Volume
- 22
- Book Format
- Hardcover
- Contributing Authors
- Leonard R. Graziplene
- Number of Pages
- 242
- Dewey Decimal Classification
- 338
- Place of Publication
- United States
- Cast & Crew
- Rowman & Littlefield Pub Inc (Publisher)
- ISBN-10
- ISBN-13
