'MISSION BRIEFING' Company: Crossfire Entertainment LLC Artist/Owners: William Falcone and Cire Album: Focus Synopsis: Frustrated by a music industry saturated with clichés and clones, William Falcone and his partner Cire created the record label Crossfire Entertainment. They decided to conduct an intriguing experiment. The mission was to determine whether or not a relatively unknown independent record label could defy the majors and become a key contender within the game. Without glorifying guns, hardcore violence, or illegal narcotics distribution, Crossfire Entertainment took a substantial risk to construct their debut album 'Focus'. The album serves as undeniable evidence that a successful hip-hop/rap release can be formulated without gimmicks or deceit. 'Focus' takes the listener through a labyrinth of breathtaking scenes and scenarios. An array of clever lyrical content accompanied by window shattering beats are guaranteed to captivate legions of music fans. Hip-hop enthusiasts will definitely enjoy and relate to many of the topics discussed. William Falcone and Cire wrote and produced every track on the album. Creativity exudes from the pores of this work of art. Their hunger to succeed at whatever they touch is evident in each song. Until next time, STAY FOCUSED...