Face in Your Crowd
Just when we think the music industry is a wrap with it's cookie cutter artists and template tracks and lyrics, something new blooms and this is certainly refreshing. Influenced by an impressive league of writers and performers, Jay Arseno (Jonathan Adam) dares to push the envelope through bypassing his sleeve and laying his heart on the page. Jay is no stranger to the stage, beginning his career as a singer early on in church choirs and musical theatre in his native Baton Rouge, LA. He is passionate about true artistic and emotional expression, so it is no surprise that Jay ventured out into writing and singing his own pop and rock songs. It is clear Jay learned from the best, citing Duncan Sheik, Better Than Ezra, Vertical Horizon and Matchbox 20 as songwriting influences. Their earnest lyricism is apparent in his writing process, one where he chooses to listen critically to the music to hear it's voice and then add words that reflect what both Jay and the music have to say. His favorite original tune from his upcoming second album, "Hero", is a result of that process, a synergy found between music and lyrics. The song speaks to the natural human need for salvation, be it from a situation or ourselves. In addition to performing and writing his own songs, Jay truly appreciates collaborating with other songwriters and producers. He recently worked with platinum hit maker Troy "Radio" Johnson. Working with Radio and others like him was a rewarding experience because Jay believes sharing ideas with great writers makes great music but also helps the individual writer grow. When asked what he wants his fans to know about him most, his response is, "I'm a real person. I write from my heart and I want that to come across. I'm not the bubble gum pop trend and I want to make a mark on the world." There is no doubt that given the chance, Jay Arseno (Jonathan Adam) will make such a mark and it will be a welcomed return to real music.