Packaged to Play
Before reloacting to Virginia, Kevin Caffrey carved out a nice little niche out for himself as one of Long Island's premiere singer/songwriters. Quite different than other singer/songwriters of his generation, Caffrey fuses elements such as rock, folk, and synth-pop to create a catchy brand of emotional, heartfelt music. Eclectic in nature, he jumps from one different musical genre to the next without ever losing his unique perspective on songwriting. Inspired by artists as diverse as Yes, Faith No More, Peter Gabriel, and Crowded House, he has been recording albums on his own since the age of fourteen. 'Packaged To Play' was released in the fall of 2000, the title of the album a humorous nod to the struggle that independent artists face when trying to get their music heard. If something's not 'packaged to play', most people disregard the product regardless of how strong the material may be. Following it's release, Caffrey appeared on college radio stations around Long Island such as WHPC 90.3 and WUSB 90.1 to promote the album. In addition, he began The Packaged To Tour Project in January 2001. The Packaged To Tour Project focused on trying to stress the importance of supporting original music. In a world where cover bands and tribute bands seem to all-too-often dominate local music scenes, Caffrey basically went out and played as often as he could at places in New York City and Long Island in an effort to bring original music to the masses. His efforts resulted in several high profile shows including an opening spot for Freak Parade (featuring Moogy Klingman of Todd Rundgren's Utopia) in July 2001. Furthermore, Packaged To Play also caught the attention of mainstream press. Describing Caffrey as 'the great white rasp of the South Shore' (a reference to his then residence on Long Island), Kevin Amorim of New York Newsday graded Packaged To Play B+ for performance, B for songwriting, and B for sound quality. Kevin's next album, Noah's Dog, was released in January 2006. Reviews were strong & WUSB 90.1 began playing tracks from it in the summer of '06. Medium Talent followed in 2013, which resulted in a string of live performances and appearances throughout Virginia. With the release of Medium Talent came features in the Free Lance-Star and Front Porch Fredericksburg. He was also interviewed on FXBG Pirate Radio, and performed as part of the legendary Fredericksburg Songwriters' Showcase series in January 2014. Kevin is currently in the midst of writing songs for his next CD, which he hopes to begin recording towards the end of the year.