Pop is not a bad word. But, usage and application are everything in the meaning of words. At base, Pop is shorthand for popular. As of late, Pop's flag has been used to mean music devoid of quality-music adored by undiscerning masses; music not chosen by weighed decision, but deemed worthy by edict. The radio dial confirms as much. So what. Power Lloyd is concerned neither with linguistics, nor the politics of music. Instead, we simply insist that people know quality when presented, and that quality is preferred. Quality snubs the impulse buy and embraces the late night headphone listen. It requires giving a record to a stranger because it is that good. It is here we stake our manifesto. We demand quality first. Therefore, we provide quality first. With quality comes Pop, invigorated. This not music for your shelves. Scream it out loud. Good Lloyd It's Pop Terrorism.