Strength perfectly exemplifies the high-energy, urban, dance-rock sound that is dominating DJ playlists around the world. Their 2006 debut album, 'Going Strong,' establishes them with an undeniably great dance record. With sensibilites for disco cuts and late 70's/ early 80's remixes, this Portland trio has thoughtfully packaged every track. Keyboardist, John Zeigler, and beat-maker/guitarist, Patrick Morris, create a backdrop for Bailey Winters' Jaggeresque vocals. Disco elements, such as oscillating basslines and keyboard swells, fuse with Gary Glitter cheers in 'Let's Cruise (In A Non-Cruisin' Zone).' Strength has the ability to turn even the smallest space into a dance floor. Their swaggering, effervescent stage performances remind audiences why they seek live music in the first place.