wowhd.co.uk

Ava Max has officially entered her most fearless era yet, one defined by brutal honesty, resilience, and unmatched pop. From heartbreak survivor to self-love icon, she's not just back, she's bolder than ever with her third full-length album, Don't Click Play [Atlantic Records]. In this body of work, you can hear a woman embracing her power and stepping into the artist she was always meant to be. It's not just an album, it's a declaration. The project was built during a time of heartbreak, betrayal, and personal reinvention, and it shows. She returned to the studio not to escape the pain, but to face it head-on. Ava says, "But this entire album was made to prove people wrong." With Don't Click Play, she doesn't just push back the narrative-she kicks the door down. It's raw, it's personal, it's the Ava everyone wants. She's taking it to the max.