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Released in 2009, 'Man on the Moon' showed that Kid Cudi was at the vanguard of a game-changing new generation of artists - he crosses musical boundaries with an appeal that goes beyond genre, format, race, language, and culture. Cudi lives easily in the hip-hop, indie rock, pop, and R&B worlds - a diversity that shows in his innovative music and his all-embracing persona. He is a born storyteller who brings a positive, life-affirming message to his brilliant lyrical flow and compelling music. He is a breath of fresh air - this album established him as a dynamic and important voice.